Legacy XXI has developed this world-wide international festival and it has been held in 8 countries and fifteen cities in the US, Europe, Asia, Australia, and Africa. In each location, the festival has featured screenings and discussions about films that tell the story of local social action organizations and people engaged in local social activities that have created a positive cultural shift in the community in which they took place.
Run as independent franchise operations, each of the different locations that participate in the ISAFF throughout the world are responsible for organizing their local festivals. While each festival is linked through common ISAFF international branding, core film content, and shared overall franchise information, each individual festival also has its own local identity. Local events are responsible for acquiring and selecting local films, securing an appropriate venue and gathering local support and sponsors. They are also wholly responsible for all expenditures and liabilities within their prevue and locales.
As the organizing and franchising body, the ISAFF organization provides each festival coordinator with:
- International film selection criteria guidelines
- Securing appropriate international celebrity spokespeople
- Creating an event coordinators’ council and scheduling regular meetings
- Coordinating international media efforts
- Producing international press kit models
- Providing a continual stream of relevant festival information
- Providing event coordinator coaching and guidance
- Providing sample film festival legal agreements
- Coordinating core film content distributed to each venue
- Establishing valuable international sponsorships
- Developing and negotiating international film distribution agreements.
All film submissions to ISAFF must first be registered on line at www.isaff.biz where instructions for getting your film to us are provided. Once a film has been selected for screening, it will be put into our online festival film pool from which festivals around the world make their selections. These films can also be included in our ISAFF Salon, a compilation of the best films from the festival which are made available to organizations and organizers to screen to smaller audiences. (SEE ISAFF Salon Party)
All films screened and approved during the festival will be licensed to carry the local ISAFF branding to help with further distribution, and those selected as “Best of “ or “Viewers’ Favorites” will be able to use the international ISAFF branding mark designation.
80% of all ticket sales from the local ISAFF events will belong to the local organizations selling them and 90% of all profits from the local film festival will remain with the organizing organization to cover expenses, prepare for the next year’s festival and to provide scholarships to local social action organizations and filmmakers to produce new films. The balance of 10% will be returned to the International ISAFF organization as a franchising fee, with appropriate accounting procedures outlined in the coordination agreement.
For more information and to inquire about event participation and sponsorship opportunities, contact Ron Schultz at firstname.lastname@example.org.
FRIENDS, ALLIES AND CONTRIBUTORS
Brave New Films
KidsFirst Film Festivals
Moving Pictures, Inc.
Mission Federal Credit Union
Children’s Youth Network
Volunteers of America, Los Angeles
San Diego Museum of Photographic Arts
San Diego Social Venture Partners
Garcia and Birge, a Professional Legal Corporation
Glyphics – Terry Duffy and Becky Ankeny
Bob Tingle Web Design and Webmaster
Randy Hale- Halesongs
Tracy Thornell Animation
Institute for Conscious Entertainment
Peggy & Norm Levine
Dr. Phillip R. Fine
A J Noble
ISAFF FILM SELECTION CRITERIA
- Films chosen locally for all ISAFF festivals must be documentary in nature and feature the work of a specific social action organization, NGO, social enterprise, social entrepreneur, or a person engaged in a community-oriented social activity.
- The films must be no longer than 30 minutes in length and must be presented in digital format.
- Filmmakers must also be recognized and film crews credited.
- All funding sources for the films must be acknowledged.
- The films may carry corporate sponsor logos but may not contain any advertising or direct appeals for support or requests for funding.
- Every film must contain contact information for the social action organization or the person engaged in the social activity represented in the film.
- Copyrights for the films reside with the social action organization and all rights are licensed to the ISAFF to screen and distribute the films internationally.
- Broadcast rights ownership must be provided
- A submission charge equivalent to $35 US should accompany each submission. Submissions from affiliated students should be the equivalent of $25 US
- General public film submission deadline: December 15, 2008.
- General public submission decisions made by: August 31, 2008.
ISAFF VENUE LOCATIONS
- Los Angeles, CA
- San Diego, CA
- Sydney, Australia
- Berlin, Germany
- Monrovia, Liberia
- Syracuse, NY
- Hong Kong
- Bali, Indonesia
- London, England
- Lahore, Pakistan
- New York, NY
- San Francisco, CA
- Ventura, CA
- Oceanside, CA
- Escondido, CA
Locations in Progress:
- Santa Clara, CA
- Adelphi University, Long Island, NY
- Melbourne, Australia
- Rio de Jeneiro, Brazil
- Pondicherry, India
- Tel Aviv/Jerusalem
- Manila, Philippines
ISAFF Salon Parties can be registered to show up to four hours of films on one day in smaller venues outside major our major locations. See ISAFF SALON for more details.
INTERNATIONAL SOCIAL ACTION FILM FESTIVAL
San Diego Three-Day Schedule
Friday – SESSION ONE
6-10 PM OPENING NIGHT
Skoll Foundation Films (1:00)
Dorothy Stoneman - YouthBuild USA (08:34 min)
Mindy Lubber – Ceres (07:52 min)
Rupert Howes -Fish for Today, Fish for Tomorrow (8.05)
Victoria Hale -Institute for OneWorldHealth (07:12 min)
Blaise Judja Sato - VillageReach (07:03 min)
CAPIM DOURADO (10:40 min)
OPENING NIGHT EVENT (45:00)
Local Films – (1:44 hours)
Second Chance (12:12)
San Diego Social Venture Partners (5:00)
San Diego Coastkeeper (5:39)
Human Development Foundation (3:32)
San Diego CanyonLands (28:30)
Just in Time for Foster Youth (6:30)
Into the Light – Center for Community Solutions (9:04)
Pierre’s Place (5:00)
Escondido Community Child Development Center (14:14)
La Cuna (6:00)
Border Voices 10 Annual Poetry Fair (14:00)
Saturday - 3 sessions
10AM - 1PM SOCIAL ACTION AT LARGE
RootCapital Finance for Communities and Conservation
Moving the Mountain of Poverty
The Face of Egyptian Women ADEW
Detecting Danger Africa’s Giant Rats
2-5 PM THE BIRTH OF SOCIAL ACTIVISTS
This Brave Nation - Episodes produced by Robert Greenwald’s New Brave Films and The Nation Magazine.
Carl Pope and Van Jones
Majora Carter and Pete Seeger,
Bonnie Raitt and Delores Huerta
Tom Hayden and Naomi Klein.
The Man Who Planted Trees – Academy Award Winning Animated Short
GALA SESSION –
6-10 PM ISAFF GALA
The Purple Couch – Moving Pictures, Inc.,
War/Dance - Shine Global
Gala Event with local social action organizations and patrons
SESSION - FOUR
10 AM -2 PM INTERNATIONAL SOCIAL ACTION AND SOCIAL INJUSTICE
Karen STSE – International Bridges to Justice – (6:52)
Outlawed - Extraordinary Rendition, Torture and Disappearances in the 'War on Terror' Witness (28:00)
Dual Injustice: Femincide and Torture in Ciudad Juarez and Chihuahua
WITNESS (16:30 min)
Orbital Debris Site-Specific Artwork - Richard Clar (4 min)
Occupied Minds - Jamal Dajani and David Michaelis (55:00 min)
Leading the Way Through Peace Sun & Moon Productions (60:00)
SAMPLE OPENING NIGHT SOCIAL ACTION EVENT
In addition to supporting the sustainability needs of social action organizations, ISAFF is also about engaging people to take action, too.
To that end, we have devised an opening night event that may be used in venues serving major population centers. As our sample schedule suggests, after the opening reception, the screenings begin with a showing of the films from the Skoll Foundation to provide a global context for the films to come. These films are divided by a panel discussion with local social entrepreneurs speaking about their experiences in the local community. Following this portion of the evening, in venues where this is possible, the viewers are asked to convene in the reception area where café styled tables have been arranged. Seated at each table is a member of a local social action organization. As the audience fills the tables, the SAO representative gives a two minute description of what their organization does and what problem they have that they would love help solving.
The participants at the table then engage in a discussion of that problem with potential solutions recorded. After about 10 minutes audience participants will then be asked to move to a different table. Providing sufficient engagement, this can be done one more time. If two rounds are all that work, all the participants are then requested to adjust their seats to view the balance of the local films set to be view for the evening on a screen in the reception area. We want to avoid moving people too many times, so by using the reception space as a screening area, it might also encourage people to think a bit more out of the box.
After the local film screenings, if they are so inspired, people can then volunteer to help any of the local organizations present.
PARTNERING WITH SOCIAL ACTION ORGANIZATIONS
As a means of living the mission of the International Social Action Film Festival, 80% of each ticket sale for each festival segment (excluding Gala Ticket sales, of which 60 % of each ticket sale) will go to designated local Social Action Organizations. When an organization asks its supporters to attend the festival, their supporters will go to our online ticketing partner’s web site and purchase their tickets for each of the individual Film Festival segments. After their purchase has been completed, they will then be taken to an online screen that will list the organizations partnering with ISAFF. The ticket purchaser can then designate the organization to which they would like their ticket revenues to go. Those receipts will automatically be forwarded to the organization chosen. The requirements for being on the partner ticket listing is representation at the Opening Night Event at one of the world café tables, as well as the notification of their supporters about the Film Festival and directing them to purchase tickets through our online ticketing agent.
In addition, our ticketing partner, Inticketing.com, has pledged to plant a tree for every ticket purchased.
SPONSORSHIP, ADVERTISING, AND MARKETING OPPORTUNITIES
The International Social Action Film Festival is actually 10 to 15 film festivals taking place year-round in venues around the world. Unlike other local film festivals that take place in one location and yet claim international status, ISAFF’s reach is truly global. The really good news about this is that sponsorship opportunities are local, national and global. And what better opportunity for an enterprise concerned with the vitality of the world’s social fabric and how that manifests locally, than to support a film festival dedicated specifically to the social action organizations and social activities of the people working to make their communities a more hospitable place to live.
This is a global tribute, celebration and acknowledgement of those people who have recognized this life is not about helping them, but about helping us.
With venues in a eight different countries and in cities across the United States, the ISAFF offers a wide variety of individual and corporate sponsorships, advertising and marketing opportunities. Sponsors will receive significant visibility whether they choose to sponsor locally, nationally or internationally. The audience that will be attracted to these international events are educated people, in some cases affluent, in others not so. All of them care about how their money is spent, and are conscious of the companies from which they make their purchases.
You and your company gain access to a viewing audience concerned about supporting and sustaining the good work these social action organizations, their people and the thousands of social entrepreneurs worldwide are doing for those less fortunate. Corporation sponsorship of ISAFF provides even more than visibility. It aligns the enterprise with ISAFF’s values, and thereby the corporate sponsor benefits greatly from the public relations generated through this association. ISAFF’s audience takes note of the names of those organizations and corporations who view support of social activities as a measure of its own values.
Corporate Sponsorship for the ISAFF is not simply a matter of a will to do so. ISAFF corporate sponsorships are accepted from those corporations that not only have demonstrated evidence of its corporate social responsibility, but have an equally strong corporate social performance record. We will not accept sponsorships from corporations who think they can buy respectability while they perform poorly in work venues around the world. We will be eager to work with those corporations and organizations who have a dedicated desire to make the world in which they operate better because they want to, not because they are required to do so.
The press ISAFF will generate will also be significant. With its social action message at the forefront, publicity will be generated by both the festival itself and the work of its participants. In addition, ISAFF is currently assembling an ensemble of international celebrity supporters who will help provide a recognizable face to the festivals. This ensemble will feature prominent actors, directors, producers and writers from around the world, who will, as part of their support agreement, help promote and represent ISAFF through public service announcements and by allowing the festivals to use their name and image to publicize ISAFF programs.
The worldwide festivals that will comprise ISAFF will provide a unique opportunity and platform for sponsorship exposure. We look forward to working with you to provide the best opportunity for your individual and corporate sponsorship investment.
LEVELS OF SPONSORSHIP AND BENEFITS
GLOBAL PRESENTING SPONSOR - $200,000-250,000
A Global Presenting Sponsor is our most prominent level of support, with the greatest impact and visibility. Each time ISAFF is mentioned worldwide, it is done so in conjunction with the name of the Global Presenting Sponsor. Then International Social Action Film Festival presented by… This is an exclusive offer that provides the highest potential for media exposure. It shares the spotlight with ISAFF at every event around the world. The Global Sponsorship also provides a unique opportunity to support the efforts of social action organizations and those engaged in community social activity that touch the lives of billions.
NATIONAL PRESENTING SPONSOR – $100,000 – 150,000
Similar to the Global Presenting Sponsor the National Presenting Sponsor is only available if there is no Global Presenting Sponsor. In this case, each individual country in which ISAFF is appearing will have the opportunity to make this high profile sponsorship available. Mentioned within the country of origin whenever the ISAFF event is presented and on all related printed matter, this level of sponsorship will have lasting promotional and media impact on those hearing or reading about the event. This sponsorship level provides exclusive display opportunities within the country of origin and at all local festivals, including programs and posters. This sponsorship level also provides unique marketing ideas and special seating arrangements at all events.
MARQUEE SPONSOR - $25,000 – 50,000
This level of corporate sponsorship provides full marquee acknowledgement of the sponsor at a specific festival. It also provides an opportunity to directly align the company with one of the local festival’s major events, whether the local awards ceremony or the local Opening Night Gala where media attention will be at one of its peaks. Prominent program recognition and placement is also included. As with the National Presenting Sponsor, this level of sponsorship provides for special seating arrangements during the festival, which can be used to extend the impact of this sponsorship and benefit local social action organizations.
SUPPORTING SPONSOR - $5,000-20,000
A Supporting Sponsor can also host a specific event within the local festival, whether that is a kick-off luncheon, a celebrity news conference, or a festival educational discussion panel following a grouping of films. This level of sponsorship provides a high level of media exposure, a listing in the local program, and a sponsorship listing on the international sponsorship list.
CONTRIBUTING SPONSOR - $1,000 - 5,000
A Contributing Sponsor has the opportunity to support one of the local special award events with either a special award presentation during the ceremony or by sponsoring the after-award party. The level of support provides great opportunity for branding and display.
COMMUNITY PARTNER – under $1,000
The Community Partner plays a significant role in operation of each local festival. In addition to sponsoring educational panels and conversations during the festival, a community partner can increase its exposure by sponsoring community events that highlight the social action organizations and those engaged in community social activities outside of the festival. This can be done on a joint branding with other community partners or exclusively.
FILM SPONSOR - TBD
This level of sponsorship provides an opportunity to support the making of a specific film about either a social action organization or someone engaged in performing an extraordinary community social activity. This opportunity provides countless branding viewings with every screening of the film.
ISAFF Sponsorship Levels
Global sponsor - $200-250K
National sponsor - $100-150K
Marquee sponsor - $25-50K (per venue)
Local LevelsSupporting sponsor - $5-20K
Contributing sponsor - $1-5K
Community Partner - $1000 and less
Film Sponsor – TBD
Program is envisioned as 8 x 8 booklet
Business Card Size - $50
1/8 Page - $125
¼ Page - $200
½ Page - $300
Full Page - $500
Back Cover - $1000
Inside Back Cover - $750
Inside Front Cover - $1000
SPONSORSHIP DATES AND DEADLINES
INTERNATIONAL SOCIAL ACTION FILM FESTIVAL
February 15, 2010
Ads and payment for International program guide
February 15, 2010
Ads and payment for Local program guide
February 15, 2010
Logos for Trailer and DVD loop & Press Releases
February 26, 2010
Ad and payment for Local Social Action Directories
February 11, 2010
Material and payment for funded merchandise
February 26, 2010
Signed contracts & Full Payment of Sponsorship Fees
February 11, 2010
COMMUNITY AND EDUCATIONAL PROGRAMS
The International Social Action Organization is encouraging each of its affiliate festivals to include a variety of community and educational programs in the days preceding the festival and during the screenings. The suggested schedule of films will include discussions following each 30-40 screening period, featuring discussions when possible with the leaders of the Social Action Organization/Social Activist being represented and the filmmakers. These discussions will focus primarily on the work being done in the community not on the making of the film. Festivals will also be encouraged to offer educational programs prior to the festival day to explore the social issues at the core of the festival’s selections and to bring greater attention and focus to the work currently being accomplished as well as what more needs to be done and how people not involved can become involved.
Programs will also be developed that can go into local schools to discuss the values of positive social activity, its impact on the community and to encourage young people to become more socially active in their communities.
As a social enterprise program of the Legacy XXI Institute, a non-profit 501(c) 3 enterprise, the International Social Action Organization Film Festivals educational and community outreach programs require a combination of resources from private donations and foundations. These contributed resources provide opportunities for social action organizations to meet the public they serve in forums and educational roundtable settings. They also allow these organizations to produce films about their operations and to train local low-income filmmakers to shoot, edit and produce them.
There are many philanthropic ways to support the International Social Action Film Festival throughout the year and during the annual festival. Every contribution makes a difference and can greatly enhance the number of educational programs offered and the local social action organizations who can participate who might not have the funds to make its own movie. Contributions to Legacy XXI for the ISAFF are fully tax-deductible to the amount allowed by law. We encourage your support in this area and to work with us so that we can recognize your contribution.
For more information, please contact
Or you can send a donation in any amount to the following address:
Legacy XXI Institute/ISAFF
Hollywood, CA 90093
Attn: Stephen Jacobs